by Cliff Bramble
Have you been wondering if your team is ready for the new way of doing business? You should be.
Right now, some of your competitors are out there training new hires, and retraining their current staff. All because they want to be ready for the pent up demand once customers return in droves. What are your doing to get ready?
Here are a few ways for you to get ready and to get your staff ready for the onslaught of guests, because it will happen, and it will be here faster than you think.
Retraining your team. If, after begin furloughed, many of your team returned, you are one of the lucky ones. It is those staff members that should be your trainers for any new staff members that are coming aboard. Think about it. They already know your philosophy. They already know your standards, and expectations. They probably know many of your returning guests. They are your ambassadors to keep you going. Start with them and at this point, I would think that many of them may be more motivated than ever. Make sure they are aware of the new perceptions by the guests. Review with them on the way the guests will be watching their service, and making sure that they are aware of the health procedures. They want and need their job. They will help you in any way possible. Pay them the best, and ask for their help. The rewards will make your team better and the sales will rise.
Management: If your management is up to the task of retraining and making changes, then sit with them and make sure that they are on board for the new way of doing business. Ask them if they still want to be a part of the team. Give them goals and direction for their front of the house and back of the house. Ask them what they want to learn. Ask them what they can contribute to help the team. Give them new responsibilities to keep them motivated. Ask them to clean and then clean again. Make sure they are fully aware of the health related consequences of making any mistakes, especially at this time. Now is the perfect time to cross train them. Their actions have a direct effect on the entire team, and their income. Make sure they are on the floor talking with the guests, watching labor, and helping the staff. This is the time where your Management team should step up, and if they are not up to the task, begin interviewing. There are lots of highly experienced people out there looking for a job.
Kitchen: Now is the time to look at your menu and taste your food every day. Test your recipes. Ask your staff to taste the food. Double check on everything. Check your pricing and review your inventory. Look for the excellent menu items and look for the dogs of the menu. Get rid of the high cost items or price them accordingly. If you think it is time to change the menu, then do so. Now is not the time to sit on ones feet. It is the time to rise to the top and do something that will get you noticed. If you have not pivoted to change with the times, take a look at your competitors and see what they are doing. Can you do something similar or totally different? Train your current kitchen staff so they are more aware of the new sanitation procedures. Make sure they are wearing masks or being as safe as possible. Get rid of their cell phones. They are not needed on the line and if the health department walks in and a cell phone is on the line, it will only get worse for everybody. Now is the time to lead your team and make sure you are in the forefront of your competition.
by Clifford Bramble
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Thanks for listening in on the get hungry audio business class I'm Cliff Bramble of hungry hospitality and today we'll be talking about the steps in starting a business, I hope that my 40 years of experience will assist you in getting a new business started, and as we go through the entire process I hope that you learn a lot. Let's get started.
Today we're going to talk about six or seven different steps to get your business started. And so here we go with the list, we're going to be starting with a few The first one is going to be whether you're our sole proprietorship, or a partnership and the difference between those two, whether to incorporate or not, we're going to talk a little bit about the licensing of your business from there we're going to be talking about the bank account, what needs to be done from there. And after that we're going to talk a little bit about hey getting you started building a website and start your marketing so hopefully you'll have all your steps ready, and as soon as you have all your paperwork done, you'll be off to the races and your business will be started.
So the first question that you really have to ask yourself is, is this going to be a partnership or Will this be a sole proprietorship, the partnership is when you have multiple, whether it's two or more partners that will be investing money into your business. If not, it's a sole proprietorship, and that means that you own it by yourself. So, if you have a sole proprietorship. The nice part about that is that you are responsible for everything, whereas the partnership. It will decide on whether you are going to be following in a corporation name or a LLC Corporation, which will you will be probably talking to your accountant about that, but most importantly is, if it is a self-proprietorship, and you own it all by yourself, you obviously don't have any partners, and you may even have less headaches with it by yourself. But, let's talk about the next step of incorporating, or not.
So once you've decided that you have partners or not you're going to be moving on to the next step which is going to be to incorporate or not, incorporating your business is, basically, you're going to the Secretary of State in your, in your state, and you're going to be applying for a specific Corporation. Under the state of Secretary of State, so that is dependent on whether you want this to be a LLC, which is a limited liability corporation or, again, a C Corp. I would recommend speaking to your accountant about that, because that's one of those areas where it's all dependent on how many people are involved, how much money is involved in who has to say to make the decisions in regards to the major decisions in the company. So if you do decide to incorporate in your state, you're basically going to be going to your secretary of state and you're going to file the forms to form a separate Corporation from there you wait two or three days, but you should have your corporate number immediately. They may ask you to reserve the company name, or double check the company names so that way there's somebody else doesn't have your name, but you can file that online really quickly, usually it's 50 or $100 depending on the state but once you get that completed, you'll have it in your hand and you'll be able to go to the next step which will be applying for federal ID number.
Two, whether you decided whether it was going to be a partnership, or it's going to be a sole proprietorship, if you did decide that you needed to apply for a federal ID, so you can apply for the federal ID online through a to the federal government. And basically what they will be doing instead of using your social security number, if it's a partnership, they will be using a federal ID number in issuing that to you, basically it's your business's social security number, which has to be kept secure, and also right under guard, nobody else should have that except for yourself and maybe your vendors the federal ID is something that you can apply to online, and it will get emailed to you within a matter of two or three minutes as soon as you apply. From there, you're going to go to the next step, which is filing an application with the Department of Labor, so that way there you have your department of labor number, and from there you're going to also be applying for your retail tax ID in your state, if you are selling items you will definitely need to be collecting tax on them so you will need a retail sales tax ID as well. So those three areas the federal ID, the Department of Labor number, and also the retail sales tax ID number will be three of the items that you will need to keep close to your heart and create a little corporate folder so that whether you have that information available to you at all times.
One of the items that I did not mention earlier, but it's definitely one of the most important areas, is to make sure that you have your accountant lined up so that whether they can answer any questions for you as you go through the process, because they are going to be helping you on a daily basis, if not a monthly basis, but they can help you from the very beginning based upon whether it's should be a, LLC or a sole proprietorship so one thing not to forget. And one of the most important is getting an accountant, that you have a good relationship with and that somebody has become well known and referred to you through a friend, or possibly your attorney.
Next up will be your licenses for your local city or the county that you live in most counties, or cities will require that you complete a complete business application, and so that whether you have a business license which is basically a license to do business in that specific city or in that county, and both of those can be picked up at your local city or county offices, and they really don't take that long, but they do have an application fee so that's something that you have to keep in mind.
So now that you have your federal ID and you also have your driver's license available, you can actually drive over to your bank and set up an appointment to set up a bank account, which is a business bank account. So, you will need a couple IDs, which will be a driver's license and if your corporate ownership, which is under a federal ID, you will need that federal ID paper as well. So those two items have definite that you need to open up a bank account, and will also be required to complete a sign-up sheet for the cheque signing, and you will also be able to, obviously, play some money into it at that point when it comes down to the cheque signing. Sometimes, you only have one person that you want to sign for the checks, however it's sometimes better to have at least two people to sign for checks if you're new, and you have a large amount of money and you are just wondering what the best thing to do. You can always start with one, you can always go back later and add a signing to your bank account so that's not a big deal. You have to speak with your banking authorities over there and hopefully they'll help you walk right through it.
So now that you have your incorporation papers, you have your partner's online, you've decided on an accountant, you have your business license for the city in the county, and you have your bank account all set up the next question is what do you do, this is an area where a lot of people, again, unless they are familiar with the next steps in small business, and a lot of questions and people saying what do I do next. You really need to start your business you need to start marketing your business with it, whatever it may be, and you may need some help with marketing as well that's really up to your experience, however, years ago, first thing people got was a business card. These days, the first thing people get is their website. The website is basic your business card to your new business so you will be able to start your marketing pretty much immediately and get your sales rolling in. And hopefully your business will go fantastic, and you won't have any questions from there on, you'll just be dealing with all the sales that are coming in and not worrying about any of the additional paperwork.
So that's all I have for this audio business class. I hope it helped you and hope it helps you get your business started, and you're on your way to the next step of marketing your business and getting you sales from there. I'd like to say thank you for joining.
By Clifford Bramble
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Everywhere you look, a restaurant is closing. So why would it be a great time to open a restaurant? It may not be the best time to open a restaurant, but it is a great time to secure a location. Here are seven reasons why it’s a great time to secure the location that you have always wanted.
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Cliff Bramble is an Atlanta restaurateur, business advisor, and real estate investor. He is the Founder and CEO of Hungry Hospitality as well as the prior owner of Noble Fin restaurant. Previously, he co-founded Rathbun's Restaurants in Atlanta. He recently released his new book, Within Our Walls, An Inspirational Restaurant Story for the Hospitality Industry and the book is available on Amazon.